Justin | 
01 7th, 2011| 
Diamond Comic Distributors has announced their top-selling products for December and even though Marvel Comics still had a higher percentage of Unit Share (amount of items from the company ordered) with 38.9% to DC’s 36.99%, DC Comics actually beat out Marvel for the top Dollar Share, taking in 33.07% to Marvel’s 32.28%. What this means is that DC is selling more items with a higher retail price than Marvel does. This is doubly impressive when you consider that most of DC’s Comic line is priced at $2.99 (the majority of Marvel books are $3.99).
So way to go on your high-end merch, DC!